Photo: Lionel Bonaventure / AFP (Getty Images)
If you’re too lazy to make some of the drool-worthy recipes on TikTok, like me, rest assured: someone else will make the food for you and deliver it to your door.
Beginning in 2022, TikTok will launch “TikTok Kitchen,” a series of restaurant delivery locations that will serve up some of the platform’s most viral recipes, Bloomberg reported: on Friday. According to the outlet, TikTok Kitchen’s opening menu will feature popular hits such as fried feta pasta, one of Google’s most wanted recipes this year pasta chips, smash burgers and corn ribs.
The current plan means menus will be changed quarterly, so there’s no guarantee that popular dishes will always be available. If a new recipe goes viral, there are opportunities to add it to the TikTok Kitchen menu. Prices have not yet been released.
TikTok wants to open about 300 TikTok kitchens in the US by March and plans to expand to over 1,000 by the end of the year. The social media company told TechCrunch that the creators of the viral recipes will be credited, although their names will apparently not be on the menus and will feature prominently in TikTok Kitchen locations.
“Proceeds from the sale of TikTok Kitchen will go towards both supporting the creators who inspired the menu item and encouraging and helping other creators to express themselves on the platform in line with TikTok’s mission to promote creativity.” inspire and bring joy to its users,” said TikTok.
Gizmodo reached out to TikTok on Friday for comment and more information about TikTok Kitchen, but received no response at the time of publication. We’ll make sure to update this article if we hear anything.
TikTok Kitchen is made possible by a partnership with Virtual food concepts. The company works with traditional restaurants to make delivery-only meals for its brands, including offers from Mariah Carey, Mario Lopez and DJ Pauly D, and give them a share of the profits every week.
Despite TikTok’s rapid growth plans for TikTok Kitchen in 2022, the company is not shifting its focus away from social media. TikTok told TechCrunch that the restaurant’s launch was a “campaign” to bring food from the social media platform to fans. It did not say how long the campaign would last.
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