TikTok is testing a ‘repost’ button in its app that will allow users to quickly re-share a clip with their followers. The new feature, which the company described as an early test, isn’t available to everyone yet, though it seems to be popping up for a number of users in recent days.
“We are currently experimenting with a new way for people to share TikTok videos they like,” a TikTok spokesperson said in a statement. The feature appears as a yellow “repost” button next to the app’s other sharing features. TechCrunch reports that reposting a clip won’t publish it to your profile, but will push the video to your friends’ “For You” feeds. You can also add a short comment that appears with the clip so your friends can see “why you reposted this video”.
Screenshot via TikTok
While TikTok has long been known for users who endlessly remix and re-share each other’s clips, the repost button is the first time the app has had something akin to a retweet: the ability to quickly re-share a video from your feed like this one. is. As TechCrunch points out, TikTok may be cautious with the feature, as making it too easy to recycle posts could pollute users’ “For You” feeds, which are known for being hyper-personalized.
That could be why the company is limiting the visibility of reposts to friends who follow each other, at least for now. Elsewhere, the company is exploring other ways to confuse the types of videos people see in their recommendations, including limiting “clusters” of potentially problematic content.
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