Tesla raises prices for self-driving mode again


Tesla’s “fully self-driving” (FSD) feature has had a rocky history, to put it generously. It has been involved in multiple crashes, seemingly intractable software bugs, and a slew of scrutiny by an arsenal of regulatory bodies. In addition, it will cost more money.

The bump represents an extra $2,000 tacked onto the not inconsiderable price tag: a new $12,000 total, or most of the way to a Honda Civil. It is also not the first time that FSD has become more expensive. In 2020, Musk (again, on Twitter) announced a price increase of about $2,000. This most recent increase, Musk clarified, only applies in the US; he added that the “price of the feature will increase as we get closer to the release of the FSD production code.”

Whether that means there are plans for even further price hikes is a mystery — Tesla famously disbanded its corporate communications division around the same time FSD was handed the $10,000 price tag.

In particular, purchasing the “fully self-driving” feature doesn’t really result in a car that drives itself. This is largely why Senators Markey and Blumenthal have called on the FTC to investigate Tesla and Musk for “overestimating their vehicle’s capabilities,” among other things. According to one survey, only about 11 percent of Tesla owners are dropping the money it takes to enable FSD, and it’s hard to imagine how increasing the financial burden on buyers could reverse that trend.

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