Shure’s Aonic 40 headphones offer ANC and custom EQ for $249

Following on from its Aonic 50 headphones that debuted at CES 2020, Shure today announced a more affordable noise canceling option. With the Aonic 40, the company offers a design that is similar to its premium model, while retaining adjustable active noise cancellation (ANC) and built-in controls with a slightly longer battery life than the 2020 version.

While the Aonic 40 will debut for $150 less than its older sibling two years ago, the new model looks no less premium. Shure chose a combination of aluminum and nylon, revising the silver and black or silver and white/brown color schemes of the Aonic 50. The earcups on the 40 pivot flat and fold inward for easy storage, making them a great option for travel.


Shure says you can expect its “iconic sound” alongside a fully customizable EQ via its ShurePlus Play app on Android and iOS. That software allows you to save all the settings you made for future access. The app also lets you choose between three ANC options and adjust the ambient mode (ambient sound). Shure also says the software comes with a hi-res music player that works with the Aonic 40.

As is typically the case with headphones these days, Shure is all about call-quality hype thanks to dual beamforming mics. Built-in controls allow you to answer these with ease, in addition to volume adjustments and access to both the ANC and ambient sound options. The company says you’ll get up to 25 hours of battery life with Active Noise Canceling enabled — up to 20 hours on the Aonic 50. Plus, a fast-charging option can provide five hours of use in 15 minutes.

The Aonic 40 is now available in black and white color options for $249.

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