Samsung says the Galaxy Flip 3 motivated more people to switch than its flagships

The latest foldable Galaxy devices are a hit. Samsung shipped four times more foldables in 2021 than in 2020, the tech giant has revealed. Furthermore, it only took a month after they were released for the Galaxy Z Fold 3 and the Galaxy Z Flip 3 to exceed the total cumulative sales of their predecessors last year. The company also said it saw a “huge increase” in consumers jumping from brands specifically for its foldable phones — in fact, more people switched to Samsung for the Flip 3 than for its flagship devices.

While Samsung didn’t rattle any specific numbers, it saw a 150 percent increase in consumers switching brands for the Flip 3 compared to the Galaxy Note 20. It saw a 140 percent increase in people switching brands for the foldable one compared to the Galaxy Note 20. with the Galaxy S21 too. The Flip’s form factor is, of course, the main draw, along with the front screen that allows users to use their phone without having to open it. As for the Fold 3, people who responded to Samsung’s survey said they got it because of its large screen, multitasking capabilities, and S Pen support.

In its post, Samsung said that foldable devices are expected to grow tenfold by 2023, and that it is investing heavily in research and development to keep pace with competing devices that are sure to appear. One such competitor is Huawei’s P50 Pocket phone, the company’s first model that folds vertically like the Galaxy Z Flip.

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