Roku Expands Its TV Ready Program to More Brands and Regions


Roku TVs could soon be paired with more audio products in the future. The company has expanded its TV Ready certification program to include Element, JVC, Pheanoo and Philips this year, with Polk Audio and Westinghouse in 2022. Roku has also opened the program internationally, and partners such as Bose are expected to launch TV Ready devices soon in the United Kingdom, Canada and Mexico.

Bose Vice President of Product and Experience, Doug Cunningham, said:

“Roku TV Ready makes it easier than ever to set up and use a Bose TV speaker for an enhanced audio experience. We’re excited to bring this option to more Roku TV owners around the world.”

The TV Ready initiative makes it easy to connect soundbars and speakers to Roku TVs – as long as the audio device supports the feature, it will be automatically detected as soon as you plug it in. Your TV will then turn off the speakers and toggle the audio output, and you can control the volume of your speaker/soundbar with the Roku remote. The program kicked off in 2020, with Sound United (the parent company of Polk, Denon, Marantz, Class A and Boston Acoustics) and TCL as the first official partners.

Roku says the program will provide participants with an “easy-to-deploy” SDK for quick integration, as well as a wireless soundbar reference design it launched at CES 2021. TCL released the first model based on the reference, and of course pairing it with a Roku TV.

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