Nike is suing Lululemon over its Mirror home gym product and apps


In June 2020, Lululemon entered the booming home gym market in the midst of the pandemic by purchasing home fitness startup Mirror for $500 million. Now Nike has filed a lawsuit against the company over Mirror, accusing it of patent infringement. According to CNBC and The Wall Street Journal, Nike’s lawsuit alleges that Mirror — a full-size interactive mirror that brings a live fitness instructor into the user’s home — and its apps use technologies it invented and patented.

The sportswear giant specifically mentioned that it had filed a patent in 1983 for a device that could encourage users to exercise, monitor their heart rate, measure their speed while running and calories burned. Nike also has a number of fitness mobile apps, including the Nike Run Club and Nike Training Club.

Nike sent Lululemon a list of patents it allegedly infringed on Nov. 3. As you might expect, the company more famous for making yoga pants and other types of gym wear disagreed with Nike’s assessment. A spokesman said in a statement to the publications that the patents are “too broad and invalid”. They also said Lululemon is confident in his position and “looking forward to defending it in court”.

Mirror operates as a standalone company within Lululemon, putting the workout apparel maker in direct competition with the likes of Peloton and Tonal. Clavin McDonald, CEO of Lululemon, previously said the purchase was all about connecting with consumers, as they will spend more the more involved with the brand. Last month, however, the company halved its sales forecast for the device, calling 2021 “a challenging year for digital fitness.”

This isn’t the only patent-related legal battle Lululemon is embroiled in. Last year, it filed its own patent infringement lawsuit against Peloton, alleging that the design the other company used for a new line of leggings and sports bras infringes on its intellectual property.

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