Photo: Jared C. Tilton (Getty Images)
Brandon Brown, the NASCAR driver who inadvertently helped create the viral right-wing chant “Let’s Go Brandon(which many people think means “Fuck Joe Biden”), has decided to partner up with a memecoin based on the tagline.
LGBcoin.io, the recently launched crypto token based on its highly partisan slogan, announced Thursday that it will serve as the full-season title sponsor for Brown and his team, Brandonbilt Motorsports, during the 2022 NASCAR season. such sponsorship companies are able to basically: use the drivers like gigantic billboards that beautify their cars and often the driver himself throughout the season, with accompanying company logos and advertising paraphernalia.
In other words, Brown will apparently serve as a full-time commercial – both for this crazy new cryptocurrency and, supposedly, coded disrespect for the president. In a video posted to Twitter on Thursday, Brown announced the partnership, revealing that next year he will be driving a 69 Chevrolet Camaro — colored red, white and blue — with the memecoin’s name printed on it.
Thus, three evil forces have united (cryptocurrency, NASCAR, and party politics), and this whole nasty saga continues.
In case you’re not aware, the LGB phenomenon started way back in October – when 28-year-old Brown won a race at the Talladega Superspeedway in Alabama. For whatever reason, the crowd that day erupted into screams of “Fuck Joe Biden!” after his victory. A reporter at the scene, Kelli Stavast, heard the crowd chant this and, seemingly confused, told the driver and her viewers to “Let’s Go Brandon!” chanted. The phrase subsequently became popular at conservative sporting events – and a kind of strange panic ensued.
Now, two months later, the slogan has had explainers in the… Associated Press and NPR, analysis and deep thoughts from the Atlantic Ocean, an explosion of associated merch, a shoutout from a Southwest Airlines pilot (who was compared to ISIS and almost lost his job), and, yes, a new one memecoin for the investment pleasure of the fans of the saying. Proving he’s a true American, Brown has decided to cash in on his unintentional designation as our country’s latest insane cultural war flashpoint — a development that’s also not at all surprising.
Yes, it’s been quite a ride. If you haven’t followed this very little melodrama, you would really be forgiven because in the end… who cares? Shouting “fuck the President” has been a tradition in this country since probably inception (damn, there was actually a song) dedicated to telling Trump to fuck himself), so it’s unclear why anyone would expect that to change now. Most of all, this turn of events is just annoying, because it means I’ll have to keep reading about “LGB” and what it all means for the foreseeable future — or at least until the NASCAR season is over.
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