After Lenovo and Intel, Google is the last company to announce that it will not be attending CES 2022. “After careful consideration, we have decided not to attend the CES 2022 show floor. variant closely and have decided it is the best choice for the health and safety of our teams,” the company told TechCrunch.
By mid-Thursday, it seemed only a matter of time before Google would decide to minimize its physical presence at the event. Earlier in the day, fellow alphabet daughter Waymo announced it had made the decision not to attend the show in person. Google’s withdrawal is particularly noteworthy, not only for its standing in the industry, but also for the amount of money it has invested in the event in recent years.
As things stand, the Consumer Technology Association, the organization that brings together CES each year, still plans to move forward with the show. “CES 2022 will be in person on January 5-8 in Las Vegas with strict security measures, and our digital access will also be available to people who are unable or unwilling to travel to Las Vegas,” a spokesperson said. for the CTA told Engadget. “Our mission remains to bring the industry together and give those who can’t attend in person the opportunity to experience the magic of CES digitally.”
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