Ford Is Trying To Fight F-150 Lightning Scalpers By Banning Resale


Ford is inundated with F-150 Lightning orders and it is taking special steps to ensure the electric pickup reaches honest buyers. Roadshow reports that Ford is now giving dealers the option to prohibit customers from reselling the Lightning for up to one year after purchase. As the (since pulled) document on the F-150 Gen 14 forums revealed, the dealer could “seek a court order” to block the transfer of ownership or even demand payment for “all value” generated from the sale.

The automaker is also tackling a “limited number” of dealers that have allegedly violated its terms of sale and service by forcing customers to make additional payments beyond what Ford requires. It’s not clear exactly what those payments were, although this suggests they were more than the profit margins often seen when cars are scarce or in high demand.

This no-resale clause is not new in the automotive world. Ford used it to make sure its GT supercar reached real owners. However, it’s still rare for EVs, especially for relatively mainstream vehicles like the F-150 Lighting. This, of course, reflects the Lightning’s popularity, but it could also be vital for Ford. Scalping has compromised access to many other tech products, such as game consoles and video cards — Ford probably doesn’t want those opportunists to ruin the launch of such an important vehicle, especially with Chevy, Rivian and Tesla chasing many of the same customers .

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