Chipotle’s first ‘digital kitchen’ opens in Ohio later this month

Chipotle will open its first “digital kitchen” later this month in Cuyahoga Falls, Ohio, the company announced Friday. The “Chipotlane” location will be smaller than a traditional Chipotle restaurant. It does not have a dining room (although there is still seating on the patio) and only serves digital orders made through the restaurant’s website, mobile app, and platforms such as DoorDash. You can pick up your food through the drive-thru or walk-up windows.

The opening is the culmination of a process that began in 2019. At the time, the company said it would redesign its restaurants to better serve online and mobile orders. By that year, Chipotle’s digital business had grown to $1 billion. The pandemic has greatly accelerated that trend. Last year, digital sales accounted for more than half of all Chipotle sales. That’s a trend that’s likely to continue as the company opens more online-only locations.

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