BMW will use Amazon’s Fire TV to power an 8K backseat ‘Theatre Screen’


Don’t mind cars coddle drivers – BMW wants to give the passengers in the back the luxurious treatment. It previews a 31-inch, 8K “Theatre Screen” passenger option based on Fire TV for cars. Turn it on and the 32:9 screen extends from the headliner, complete with 5G data and Bowers & Wilkins surround sound. You’ll even see the blinds close and listen to an opening theme from soundtrack composer Hans Zimmer.

Content from the Amazon platform will play “only” in 4K and few videos will make full use of the ultra-wide 32:9 aspect ratio. However, you can tilt the screen for an ideal view and two rear passengers can control the volume and the rest of the entertainment system.

BMW didn’t say which vehicles would include Theater Screen in addition to “future” models, but you’ll get access to it as part of the My Modes feature that debuted in the iX. The price and availability were also not available, although you can assume that this will get expensive. Not that cost per se is a concern for the target audience – this can be just as important for chauffeur-driven customers as it is for parents looking to spoil their kids on road trips.

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