Don’t expect Apple to follow others in the metaverse. According to the latest newsletter from Mark Gurman of Bloomberg, Apple has rejected the idea of a metaverse (in this case, an all-virtual world) for its long-rumored mixed reality headset. The idea itself is “forbidden,” Gurman’s sources claimed. The emphasis would be on short communication, viewing content and gaming.
Previous rumors have suggested that the headset could debut this year, though the specs and target audience aren’t certain. Early firsts suggested it could have 8K per eye resolution, more than a dozen “inside out” tracking cameras, and a developer focus with a price tag of $3,000. Renowned analyst Ming-Chi Kuo has suggested that the headset would use “only” 4K displays and six to eight cameras, suggesting a more affordable device, however.
If the claim is true, Apple’s approach to mixed reality would be very different from its rival Meta. Where Meta has shifted its AR and VR strategies to the metaverse, Apple seems determined to avoid it. Whether that strategy could work is another matter. Apple’s reported strategy could pay off if metaverses struggle, and could thwart Meta’s plans by limiting general interest in virtual worlds. However, if metaverses do succeed, Apple may miss out and find that it supports others’ VR environments.
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