Apple Reportedly Hiring Meta’s AR Public Relations Lead


As rumors continue to swirl about its augmented reality headset, Apple has reportedly hired Meta’s AR public relations head Andrea Schubert, according to Mark Gurman’s Power On newsletter. “Meta is the industry leader in headsets with Oculus, so such a lease makes sense as Apple nears its launch,” Gurman wrote.

Schubert has been communications director at Meta’s Reality labs since March 2016 and communications leader for Oculus with Meta, according to her LinkedIn page. Before that, she was director of the PR agency OutCast, which counted Facebook and Oculus as clients.

Numerous rumors have surfaced about Apple’s potential AR headset, some of which are contradictory. A recent one speculated that the headset may be dependent on another device, such as an iPhone or a Mac computer. Another from The Information stated that it would be a standalone device with dual 8K displays that could cost up to $3,000. And a third rumor, this one from Gurman, indicated it would be playing “high-quality VR games.” Gurman also stated that Apple could follow up on the VR headset with AR glasses, but that would happen “years later.”

However, most sources agree that the headset will be launched in 2022 or 2023. If so, Apple will have to mount an impressive information campaign to educate the public about what it is and how it will work. The fact that the company has reportedly leased PR lead from Meta, the current leader in virtual and augmented reality, could confirm that the product is on track so far.

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