Amazon reportedly plans to expand its grocery delivery business


Amazon will soon be able to compete more directly with Instacart. According to The Information, the company has spent much of the past year testing a product known internally as Amazon Fresh Marketplace. The service will allow UK Prime subscribers to order groceries from two major supermarket brands, with same-day delivery by the company’s Flex drivers. Amazon reportedly plans to bring the service to the US and most of Europe in 2022.

Amazon declined to comment on the details of its plans, but did share a statement with Engadget. “Our focus is on providing the best possible experience to Amazon customers when it comes to grocery delivery, whether that be at Amazon Fresh, Whole Foods Market or one of our local stores such as Bartell’s in Seattle, Morrison’s in London or Monoprix in Paris,” said a company spokesperson. “Partnerships with other grocers enable more customers to shop online and allow us to provide Amazon Prime members with more choice, value and convenience, while our partners benefit from greater visibility of their selection and service.”

If the service comes to the US, it wouldn’t be Amazon’s first step into the grocery delivery market. Since 2020, the company has been offering a Whole Foods delivery service through its Flex program. The company has also experimented with food delivery more broadly. The most notable example was in 2015 when it launched Amazon Restaurants, allowing Prime members to order food from their favorite local spots. In 2019, Amazon closed both its restaurant operations and Daily Dish, a workplace lunch delivery service it had operated for two years.

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