Adobe’s Creative Cloud Express is a multimedia creation suite for web and mobile

Adobe has rebranded its Spark multimedia creation suite as Creative Cloud Express and created a standalone version. The idea is to help people create rich visual content such as social media posts, stories, flyers and banners using a simple drag and drop interface. In addition to a fairly generous free plan, there is a $10 per month or $99 per year premium option.

The free version includes thousands of templates, fonts, and design resources, as well as some royalty-free photos. You can access some basic editing tools and photo effects on web and mobile, including removing backgrounds and animations. You also get 2 GB of cloud storage.

While that may be enough for more casual users, professionals may find the premium plan more appropriate. Along with everything from the free tier, they get access to all of Adobe’s premium design assets and templates (about 50,000, according to a demo), more than 20,000 fonts, and all 160 million+ royalty-free stock photos.

A brand manager allows paid users to include their logo, branding, colors and fonts with a single tap, which can be a major time saver and help maintain a consistent design language. There are more in-depth editing features, such as graphic groups, resizing, and refining crops. You can import and export PDFs and other file types.

There is integration with Creative Cloud Libraries. All Express assets and templates can be edited and managed in other Creative Cloud apps. You also get 100 GB of storage. In addition, the premium plan includes access to features of other Adobe apps. They include video recording and editing on mobile and desktop (Premiere Rush); combine photos and create collages (Photoshop Express); video slideshows (Spark Video); and building web pages from text and images (Spark Page).

Creative Cloud Express uses Adobe Sensei, the same artificial intelligence and machine learning technology behind the company’s core apps such as Photoshop and Premiere. The framework provides features such as the ability to convert videos into GIFs and merge videos. There are also plans to integrate ContentCal, which automates social media publishing and reporting, into Express. Adobe announced an agreement to purchase ContentCal last week.

Until now, Express was only available with Creative Cloud subscriptions. A standalone version could help Adobe compete better with Canva, Prezi, and Picsart, especially considering there’s a free option.

Express is included with Creative Cloud All Apps and flagship single app plans that cost a minimum of $20. The suite is also free for K-12. Creative Cloud Express is now available on the web and as an app in the Microsoft Store, Google Play Store, and Apple App Store. Versions for Enterprise and Teams will be released next year.

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